You put ₹2 lakh into Google Ads last quarter. The Performance Max campaign showed 4.2× ROAS. Impressions climbed. Clicks were there. But profit? Flat. Maybe down. You weren’t sure if PMax was the reason you got those results — or if it was happening in spite of it. This is where most Indian D2C brands […]

In 2026, the D2C brands and performance agencies consistently hitting 3× ROAS and above on Meta and Google aren’t doing it through better instincts or longer hours. They’re running systems specifically, ads automation software